You can scream from the rooftops and flood your twitter and facebook until your mouse is broken with buys links but it doesn’t do as much for you as a personal recommendation.
Maybe I’m wrong, but I don’t think so and I know a lot of others don’t either. If they didn’t think I was right I wouldn’t have review requests and book promos on my blog.
But I do.
I love to promote other authors. I can only pray that some day when that magical day comes when I am ready to promote my own novel they will line up to help, but even if they don’t I’m happy to get their work out there.
However, after offering guest posts and taking the time to put them all together I’ve noticed how so few are creating great media kits for me to work with and how so many are just getting it wrong.
So I’ve created a list of some things I have found in excellent media kits I’ve been given and placed them into this great post just for you.
You can grab a FREE Media Kit Check List for your own here and never have to worry about forgetting that important bit of information.
Choose the Blog – Not all book blogs are perfect for all books. Though some blogs will cover any genre of novel not all do. Take a moment to make sure the blog you want to submit to is actually worth it. If their blog is all about sci-fi romance and you write erotic fantasy it may not fit.
Choose a Book – This should seem simple and easy but I felt it needed to be added. I get a lot of kits that cover every book the author has ever completed. In most cases a Promo is done per book, and it’s much easier to accomplish a good post when I don’t have to search through 50 pages of a word document to get what I need.
Layout – This is important and is obviously overlooked by a lot of people. The title of your book shouldn’t be half way down your second page. It needs to be at the beginning. Ideally your media kit should be laid out as if it WAS the blog post, this way you can choose what you think is most flattering and if the blogger agrees it’s a quick cut and paste job for them!
Book Image – I buy books for the cover. Maybe not all the time but you’re darn right if I see a nice sparkling cover I’m going to go and check it out. So why do these seem to get overlooked in the kit? The best way for me is an image attached but not in the word document, then I don’t have to play around to get it to work. The image should be large but not huge, I may need to shrink it but I would rather shrink the image have it look great and fit in with my post than have a tiny image I can barely see.
Purchase Date/Buy Links – This is what gives you a sale! So use it. I don’t mind if people add an associates link when doing buy links but be sure to check with the blogger first. It’s amazing how many times these are forgotten so be sure to include them. If a blogger is busy they may not be willing to send you an email to ask for these.
Blurb – If I am willing to promote your new book then it would be nice to know what it is about! Your blurb should be engaging, it should make me want to buy the book while I’m creating the post. It shouldn’t be too short but also not too long it’s a delicate balance and can be one of the hardest things you have to write when promoting your book.
Excerpt/Quotes – Depending on your book and the blog promoting you having more than one excerpt may be a good idea. Depending on the blogger they may not want R-rated material or sexually explicit material on their blog. That is their choice and if you don’t have a PG excerpt available they may skip it altogether. An excerpt is a great way to boost the sales of your book when promoting it, choosing this is very important and shouldn’t just be the first chapter or a quick copy and paste job. If you’d rather not give away a whole chapter or even a few paragraphs try hooking people with a selected quote.
Author Bio – A small bio shouldn’t be very hard to create you are writing about yourself after all. However, keep it on topic. You’re an author and you want to be seen as a professional one (presumably) so tell us about you as a writer. We don’t need to know you have five kids and are a stay at home mom, instead tell us why you started writing. What you enjoy about writing or about earlier works. If you want to add anything personal by all means go for it, but your dogs shouldn’t be the centre point of your biography.
Author Picture – The dreaded picture, yes! We want to see you, and a picture is a great way to show that there is a person behind this post. Yes it can be left out, but I think it just adds something more to your bio.
Author Links – What is your blog address? Goodreads? Pinterest? Facebook? I want them all as long as they are of a professional capacity. I don’t need to see your pinterest account if you just have pictures of cute kittens plastered everywhere, but if you have an author account to show off your book covers let us know.
Book List – Have you written other books? This is where you can make them known without adding a bunch of other information to the media kit I’ll need to go through later any way. List your books, past, present, future. If they have buy links include those as well. It’s a great way to show your work and if people are liking what they see now they will click on those links to read more.
Give-aways – They aren’t needed but if you have a standard give-away you do when promoting your book then include it here. Make sure you include any information needed to enter.
Suggested Blog Titles – What can I say, it’s nice to not have to think about it. If I don’t have something else your title will be Book Promo: Book Name, Author. It’s easy and explains what the post is about. However, if you have taken the time to put this information together perhaps you would like something more exciting. If you do, write it down. Give a few options so everyone doesn’t have the same title. This will also help the blogger to know what kind of presence you want on their site.
Suggested Tags – In the times of SEO you need to be as aware of popular tags as your blogger, maybe even more so. You know how well your book is trending, or should, and what your readers and potential readers are wanting. Put your tags into the media kit, I would be willing to bet that most bloggers would be happy to cut and paste them instead of having to think of something themselves. Sure, we can get the obvious ones but perhaps you have a large twitter following who love your protagonist Drake Canard and we don’t know that. By putting his name in the tags, or maybe Team Drake you will help drive people to the post who otherwise wouldn’t know about it.
Suggested Tweets – Likewise if you have fan base already you may have some popular hash tags used by your group. Offering some suggested tweets can also help to bring those people to the post.
Watch Your Format – Not everyone has the newest everything! Thus receiving .docx files can be annoying and cause more work when the person has to reply and ask for a change. Sure they could find a file conversion site or just buy the new word program but some people can’t do that. Saving your file as a .doc should help to make sure that isn’t an issue, even better is a .rtf (Rich Text Format) which will open in every word processor.
Throw in some Creavitity – Add a little something something you don’t see every where else. Perhaps if you are artistic you could create a small comic strip of your book instead of the excerpt. If you’re doing a new book promotion and have a couple sites lined up maybe take your cover and black all but a piece of it out. You can change that piece for each blog post then show the whole cover in a big cover reveal. Creativity sells not only in your writing but also your promotion!
These few things will make it so I receive the best Media Kit in order to create a great post for you. Remember as long as the information pertains to you or your book adding extras is never a bad thing, but too little information can lead to a dull promotion.